“Dan and Alex Carr hope to revolutionize the equestrian footing industry. The facher and daughter pair founded their company, ArenaMend, about five years ago with the idea that horse facilities should be using natural and environmentally sustainable footing products in their arenas. Additionally, they sought to devise a type of footing that would not require frequent watering, not just because of the expense and effort that watering entails, but because water conservation is increasingly a nationwide, and worldwide, issue.”